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the phenomenon is studied utilizing a conceptual. the thesis is aimed to study the relationships between a buyer and a seller as well as the benefits that both sides gain from interaction. the main objective of the thesis is to develop seller- buyer relationships for the case company though deeper understanding of marketing evolution from transaction- based marketing to relationship marketing. even b2b marketing dissertation argued used social media marketing, that even in the cases where b2b companies have invested these companies have not been able to utilize social media to its full potential ( michaelidou et al. and karjaluoto et al. , cited in wang et al. one factor contributing to this slow progress for b2b. it’ s all about the successful b2b marketing & sales and customer service – let’ s make the better business together!
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abstract] : this study has focused on marketing strategy and organisational strategy in the context of regional private hospitals located in southern queensland and northern new south wales.