Definition & benefits ngdata – with more enterprises putting the customer at the center of their marketing strategies customer relationship marketing remains prominent among organizations that strive to foster customer loyalty cultivate brand ambassadors. customer relationship marketing is viewing the customer as the most important aspect of the company. in order to successfully keep a good relationship with existing customers, the company must try different techniques to keep the customer loyal. the essence of relationship marketing is a personal or emotional connection to a brand. customer relationship management always demands from the companies to create the values for the customers by delivering them the products and should expect the profitable returns in exchange. customer relationship management is mainly focusing on how the business can retain its existing customers in this competitive environment. essay marketing writing service of the highest quality our essay writing service provides custom papers written from, , we are a cheap, fast reliable essay writing service. relationship marketing ( customer relationship marketing essay rm) is the main source of the customer relationship management ( crm) , these are subsisted because many researchers reassessed the literature by giving importance in the direction of the numerous stakeholders’ role as well as relationship marketing ( payne et al ). definition of customer relationship management ( crm) customer relationship management ( crm) has been defined in many ways. it is defined as a business strategy that is designed to reduce cost increase profit, respond to company’ s needs for both current potential customers in order to build relationship value.
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1 introduction follow previous development of relationship marketing field consistently, crm leverage relationship marketing by utilizing information technology, aim to discover how organization utilize integrated tactics to access to customer properly and pursue invulnerable relationship eventually in.
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what is customer relationship marketing?