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selecting the target segment is a. editor’ s note: this fictionalized case study will appear in a forthcoming issue of harvard business review, along with commentary from experts and readers.
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porsche provides an example of how to reach their target market and achieve their goal of retaining its heritage and attracting a younger and more female audience. the target market of this product is to fulfil customer expectations that wanted to clean their clothes, dress, or shirts from a stain.